The following article researches Durban’s evolving economic tapestry, illuminating the ebb and flow of businesses across the city from 2015 to 2024. At its core, this data story tracks how the local enterprise landscape has changed, pinpointing which sectors and areas have thrived, which have stalled, and what factors have shaped these shifts. By examining these patterns, the article underscores both the vulnerabilities in Durban’s commercial environment and the resilience that continues to drive pockets of growth. Durban’s business environment can be divided into two distinct phases. From 2015 through 2021, the city enjoyed a period of steady firm growth, spurred by micro and small enterprise formations. Over those six years, Durban recorded +7,323 new firms, pushing the overall total from 33,375 firms in 2015 to 40,698 by 2021. This robust growth briefly extended into 2022 and 2023, albeit at a slower pace. However, by 2024, a sharper contraction had set in: the city witnessed a net loss of 1,476 firms, reducing the total to 39,787. This downturn in 2024 represents the most significant year-on-year decline of the past decade and suggests growing pressures across multiple business segments. Such negative net losses often indicate mounting cost structures, deteriorating infrastructure, and broader macroeconomic challenges that impede the sustainability of existing firms.